About Me
As a Designer, Art Director and Creative Strategist, I started my career at Clear Channel/iHeart Radio and CBS Radio where my experience included managing all aspects of digital development and promotional design.
At The Source Magazine and Jones Magazine (The Northstar Group), I produced editorial design for the two publications, assisted on all production related missions, designed advertorials for sales clients, and provided creative solutions for the web and social media platforms.
I created promotional campaign designs for Beyoncé, and my position of Senior Designer/Social Curator at Revolt TV was promoted to Creative Director-Digital. My work creating narrative-driven, multi-interface designs at SHOWTIME and BET Networks was largely inspired by audience data and user behavior. It was a great opportunity to design series generated content across multiple channels.
I was hired as consulting Art Director for the NY Mets baseball team creating design solutions for the upcoming season, and I worked as Senior Designer where I produced mini sites for Essence Magazine (live events). I worked with Warner Music Experience, where I designed branded materials for Michael Bublé. And I simultaneously started work as a Designer for Atlassian.
Additionally, I've designed branding materials for Myspace co-founder Josh Berman's venture, BeachMint (celebrity designed clothes, jewelry, shoes, beauty, home), Sole Society, a women's shoe brand by Nordstrom and Vince Camuto sold exclusively online, and I was contracted as an Interactive Designer at Stila Cosmetics where I was responsible for a rebrand of their online presence.
As it had always been a passion of mine, I previously enjoyed an opportunity to mentor students at Marc Ecko’s Sweat Equity Enterprises interested in getting into creative fields, and further consulted for Mary J. Blige & Steve Stoute’s FFAWN organization.
My creative process utilizes a diverse experience in new media, my passion for the arts and all things vanguard to produce compelling solutions that speak to a new era in brand design. I bring a blend of creativity, strategy, and a deep understanding of audience engagement to any design challenge.